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How do you give a new product the best launch possible?
We love to work with creative teams or entrepreneurs and can help to include the users' perspectives in conceptual and product development strategies. Our experience includes working with local new start-ups, venture capital/ investment groups and international brands launching a new product. We can directly inform strategies that take clients through from concept testing, product testing, marketing, to a launch and subsequent brand building.
The model on the right is an example of how Planetary Tribe’s 'audience intelligence' sat in the middle of a concept and product development programme for an online language-learning course.