|
Founding Director
Jamie has always held a fascination for people
and other cultures. As a graduate psychologist
Jamie went on to become Research Manager and Head
of Youth Research with The Psychology Business
within the University of Leeds. During this time
Jamie instigated a major initiative on young people
called the 'Essential Exposure Project'. Building
on his experience with major international brands,
government departments and a range of other organisations,
Jamie established Alchemy Solutions a specialist
research and consultancy group for youth and media
clients. Working with EMAP he developed a new
approach to understanding brands, advertising
and media with findings still relevant to today's
market place.
Whilst working at the forefront of applied research
Jamie also conducted part-time PhD research into
cultural modelling. From this work Jamie developed
one of the earliest psychographic models BUT also
came to a significant conclusion:
"Word and theoretical knowledge can only take
you so far- the essence is in the experience!!
For example, say I used the latest techniques
to provide a great report on India. Apart from
the fact that the report will be interpreted differently
by different people- NONE of the words will replace
the actual experience of visiting India for yourself.
It is at this point the words take on more meaning
and relevance."
Planetary Tribe was established to deliver practical
services that integrate these powerful principles
and empower clients to use them for themselves.
Jamie has significant international experience,
being the main consultant on a future global trends
study across 29 countries.
Jamie is trained in Avatar (intensive course
on the power of beliefs and creativity) and continues
his interests in music (DJ for 10 years), travel,
new ideas, personal awareness and football (Liverpool).
Contact: Jamie@planetarytribe.com |
