What is the best way to segment and profile customer groups?

Through our work with ID Media and IBM Planetary Tribe conducted a review of leading profile techniques inclusive of everything from psychological tests to market segmentation to ancient horoscopes! Combining current best practice with our research experience we have developed a very powerful profiling framework for use on and offline. Meaningful on-line profiles will become the future foundation of most successful community building, personalisation or user interaction strategies.

The Planetary Tribe profiling system can group users on a number of different levels from core values and identity, psychological attributes, personality characteristics and interests. It is possible to match profiles to behaviour patterns, provide a basis for targeted and relevant communication and track groups over time.

For more details contact Jamie@planetarytribe.com