Psychographic Profile Models

"What you see depends on who you are and where you look from"

Download Profiling PDF

Planetary Tribe use focused and creative research to build psychological profiles of your niche groups and core markets. The psychographic models summarise the identities, beliefs and contexts that drive decisions associated with your brand or services. Compare groups directly, gain immediate insights and a long-term platform for future strategy.

Benefits

• Easy to use summaries of all relevant groups' psychology and contexts.
• Models help organise current information, highlighting gaps, needs and opportunities.
• Compare and contrast different groups and establish areas of common ground across niche customer groups.
• Quick and easy reference points for strategy and delivery teams.
• Provide a framework to guide creative teams and agencies i.e. what lies behind certain needs or current perceptions?
• Checklist to ensure relevance of new marketing ideas and messages.
• Establish a platform for credible dialogue (i.e. appropriate language, issues and style).
• Maximise potential of website and online communications.
• Within a fixed structure the content can adapt and evolve over time.
• Predict changes and reactions by highlighting underlying nature of cause/effect relationships (the WHYS behind the WHATS).
• Align internal identity with vision, strategy and external brand image.
• Use workshops to help interpret and make use of the models.

For further information please refer to the pdf or contact us.

We also offer: Workshops and Ongoing Dialogue.

See how our services can be applied.